Sunday, September 4, 2011

Meijer Partners with Produce for Kids

Parents can help their families “Eat Smart for a Great Start” each time they visit their local Meijer store. The grocer is partnering with Produce for Kids to educate consumers about healthy eating and to raise money for PBS KIDS.
 
Shoppers’ fresh produce purchases will support PBS KIDS® nutrition programming

GRAND RAPIDS, MI  – From Sunday, September 4 through Saturday, October 1, parents can help their families “Eat Smart for a Great Start” each time they visit the produce section of their local Meijer store. The grocer is partnering with Produce for Kids® (PFK) to encourage families to learn more about healthy eating with fresh produce and to raise money for PBS KIDS®.

When shoppers purchase sponsored fruits and vegetables, a donation will be made to support PBS KIDS programming, which provides educational content, resources and outreach materials for families and educators to promote healthy lifestyles through healthy eating.

All stores will feature Produce For Kids Ideal Meals™ card displays as part of the promotion. Ideal Meals are chef-created, nutritionist-
approved meals for breakfast, lunch, snack and dinner. The featured Ideal Meal, Cheesy Potato Bites, will be demonstrated in all Meijer stores on September 10.

“We have been partnering with Produce for Kids for the past eight years, and together, we have helped educate our customers about the importance of healthy food choices,” said Brian Coates, Senior Produce Buyer Meijer, Inc., “By working with Produce for Kids, and helping support PBS KIDS’ healthy eating programming, we are helping parents teach their children how to eat in order to make their bodies storng and healthy.”

Shoppers can also enter the “Play With Your Produce Challenge” for a chance to win PBS KIDS® personalized back-to-school gear and grocery gift cards valued up to $100. Teachers are also invited to enter their classrooms in the “Play With Your Produce Classroom Challenge” and can win $500, $750 or $1,000 cash rewards for their classroom. Find out more and enter online at produceforkids.org

New this fall, PFK will be introducing the Parents on Produce Board. The board is made up of influencers in the online parenting community and will provide resources for busy parents year round that will support healthy lifestyles and balanced eating habits for families.

The purchase of the following items during the promotion at all Meijer Food Stores in Michigan, Ohio, Indiana, Illinois and Kentucky will benefit PBS Kids: Chiquita® Bananas, NatureSweet® Vine Ripened Cherry Tomatoes, DOLE® Packaged Salads, SUNSET® Mini Cucumbers, Marzetti® Caramel Dip, Michigan Apples, Green Giant® Fresh Klondike Rose® & Red Potatoes, Stemilt Growers™ Pears and TopLine® Seedless Cucumbers. In addition, these foods are featured in the Ideal Meals™ recipes found in stores.

To learn more about Produce for Kids and healthy eating, visit www.produceforkids.org

About Produce for Kids
Produce for Kids® promotes healthy lifestyles for children by educating kids and parents about the benefits of eating fresh fruits and vegetables while also supporting worthy children’s causes.  Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $3.1 million for children’s hospitals across the country and PBS KIDS® to educate kids, parents and teachers about healthy eating.

Sponsored products for each supermarket can be found on materials in the grocery stores’ fresh produce departments and online at www.produceforkids.org.

About PBS KIDS®

PBS KIDS offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. PBS is a nonprofit media enterprise owned and operated by the nation’s nearly 360 public television stations, serving more than 124 million people on-air and online each month. For more information, visit pbskids.org.

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 197 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.
 

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